Active ingredient and content confirmation in skincare.

The active ingredient claim and content declaration of skincare products are made verifiable.

Implementation

Kozvex in skincare.

A structure that converts the claim into a documentable record. It is confirmed and reported that the substance being promoted is present at the expected level. The ingredient list on the label and the profile measured in the product are presented comparatively. An approved batch is defined as the reference and subsequent batches are compared against it.

In skincare the purchase decision rests on a claim: a specific substance at a specific level. The ability to document that claim is a distinguishing factor in the category.

The issues that stand out in this product group are as follows. Confirmation of the active ingredient claim is increasingly requested in the product information file. In contract production, conformity between batch and declaration is assessed at the point of acceptance. The authenticity of a product on the market cannot be determined from its packaging. Export buyers request content confirmation as a standard part of the file.

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Data

The scale of counterfeit risk.

7.8%

Share of sales lost by the cosmetics and personal care sector in the EU because of counterfeits

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

€4.7 billion

Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

4.7%

Estimated share of counterfeit and pirated goods in EU imports in 2021

Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025

Risks

Risks in skincare.

Documenting the claim

Competition in the category runs on claims; a documentable claim provides a competitive advantage.

Formula sensitivity

Shifts in ratio affect product performance and are reflected in consumer feedback.

Contract production

For brands producing externally, the point of acceptance is the principal point of assurance.

Regulation

Regulations relevant to traceability.

Cosmetic Products Regulation (EC) 1223/2009

Requires a responsible person established in the EU for every cosmetic product placed on the EU market, electronic notification before the product is placed on the market, and a batch number or a reference identifying the product on the label. Having batch information on the product forms the basis of traceability in recalls and complaint investigations.

Official source

Cosmetics Law No. 5324 and the Cosmetic Products Regulation: ÜTS notification

In Türkiye, cosmetic products must be notified to the Ministry of Health before they are placed on the market for the first time; the responsible person files the notification with TİTCK through the Product Tracking System (ÜTS), together with the product's original label. This record is the primary source consulted when identifying which responsible person a product on the market belongs to.

Official source

This section is for information only; official sources prevail for current obligations.

FAQ

Questions about skincare

How is an active ingredient claim documented?

It is confirmed and reported that the substance being promoted is present at the expected level. The ingredient list on the label and the profile measured in the product are presented comparatively.

Can it be applied at our contract manufacturer?

Yes. Because the reference belongs to your product, it is assessed by the same measure wherever it is made.

Other industries

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