Formula consistency and content confirmation in haircare.

Consistency across batches and conformity with the declaration are reported for shampoos, conditioners and hair colourants.

Implementation

Kozvex in haircare.

A structure that makes control scalable at high production volume. Inspection is carried out at the facility using a handheld reader; as the cost of control falls, the scope of inspection expands. Each batch is compared against an approved reference profile and any deviation is reported. Where the same product is manufactured at two facilities, profile alignment is presented comparatively.

In haircare the product is repurchased at regular intervals. Drift between batches is noticed by consumers within a short period and directly affects brand loyalty.

The issues that stand out in this product group are as follows. Measuring drift between batches at an early stage is a determining factor in the category. At high production volume the cost of control limits the frequency of control. Producing the same product at different facilities raises the question of profile alignment. When the raw material source changes, its effect on the product needs to be measured.

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Data

The scale of counterfeit risk.

7.8%

Share of sales lost by the cosmetics and personal care sector in the EU because of counterfeits

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

€4.7 billion

Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

4.7%

Estimated share of counterfeit and pirated goods in EU imports in 2021

Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025

Risks

Risks in haircare.

Repeat purchase

As the product is repurchased regularly, differences between batches are noticed first by consumers.

The economics of volume

At high unit counts the cost of control determines whether control is practicable.

Changes in raw material

The effect of a change of supplier or source on the product is expected to be measured in advance.

Regulation

Regulations relevant to traceability.

Cosmetic Products Regulation (EC) 1223/2009

Requires a responsible person established in the EU for every cosmetic product placed on the EU market, electronic notification before the product is placed on the market, and a batch number or a reference identifying the product on the label. Having batch information on the product forms the basis of traceability in recalls and complaint investigations.

Official source

Cosmetics Law No. 5324 and the Cosmetic Products Regulation: ÜTS notification

In Türkiye, cosmetic products must be notified to the Ministry of Health before they are placed on the market for the first time; the responsible person files the notification with TİTCK through the Product Tracking System (ÜTS), together with the product's original label. This record is the primary source consulted when identifying which responsible person a product on the market belongs to.

Official source

This section is for information only; official sources prevail for current obligations.

FAQ

Questions about haircare

How is consistency across batches measured?

Each batch is compared against an approved reference profile and any deviation is reported. Inspection at the facility with a handheld reader lowers the cost of control and widens the scope of inspection.

What if the same product is made at two facilities?

Profile alignment is presented comparatively. Because the reference belongs to your product, batches from both facilities are assessed by the same measure.

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