Pigment safety and authenticity confirmation in makeup.

Conformity of makeup products with their content declaration, and the authenticity of product on the market, are assessed through the product itself.

Implementation

Kozvex in makeup.

Verification based on the product itself rather than its packaging. The profile of product obtained from the market is compared against the brand reference and the result is reported. It is confirmed that the declared colourants and pigments are present in the product. It is documented that a substance not permitted by regulation is not present in the product.

Makeup is among the product groups in which counterfeiting is most concentrated. Packaging can be reproduced exactly; the component profile of the product cannot.

The issues that stand out in this product group are as follows. Counterfeit products carry an exact reproduction of the packaging. Conformity of pigments and colourants with the declaration requires separate confirmation. The source of sales made under the brand name on marketplaces remains unclear. Content confirmation for imported semi-finished goods and bulk fill rests with the manufacturer.

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Data

The scale of counterfeit risk.

7.8%

Share of sales lost by the cosmetics and personal care sector in the EU because of counterfeits

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

€4.7 billion

Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study

Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015

4.7%

Estimated share of counterfeit and pirated goods in EU imports in 2021

Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025

Risks

Risks in makeup.

Concentration of counterfeiting

For products with high brand value, the effect of counterfeiting is seen on reputation more than on sales.

Contact with skin

For products applied to the face, content safety is the consumer’s first question.

Imported semi-finished goods

Content confirmation for externally sourced bulk fill and semi-finished goods rests with the manufacturer.

Regulation

Regulations relevant to traceability.

Cosmetic Products Regulation (EC) 1223/2009

Requires a responsible person established in the EU for every cosmetic product placed on the EU market, electronic notification before the product is placed on the market, and a batch number or a reference identifying the product on the label. Having batch information on the product forms the basis of traceability in recalls and complaint investigations.

Official source

Cosmetics Law No. 5324 and the Cosmetic Products Regulation: ÜTS notification

In Türkiye, cosmetic products must be notified to the Ministry of Health before they are placed on the market for the first time; the responsible person files the notification with TİTCK through the Product Tracking System (ÜTS), together with the product's original label. This record is the primary source consulted when identifying which responsible person a product on the market belongs to.

Official source

This section is for information only; official sources prevail for current obligations.

FAQ

Questions about makeup

How is the authenticity of product on the market confirmed?

The profile of product obtained from the market is compared against the brand reference and the result is reported. Packaging can be reproduced exactly; the component profile of the product cannot.

Can the absence of prohibited substances be documented?

Yes. It is documented that a substance not permitted by regulation is not present in the product; the report is prepared so that it can be added to the product information file.

Other industries

All industries