A sensitive consumer
Parents assess the content declaration in detail; hesitation directly affects the purchase decision.

Content safety in baby care products is documented on a per-batch basis. The level of verification expected in this product group is the highest in the category.
Implementation
A structure that makes per-batch control practicable. Rapid on-site screening makes control on a per-batch basis scalable. Where a substance not listed on the label is detected, notification is issued before the product is shipped. Conformity of received raw material with its certificate of analysis is confirmed before it enters production.
In baby care the consumer assesses the content declaration with the highest degree of sensitivity. In this category trust is the determining factor in the purchase decision.
The issues that stand out in this product group are as follows. Per-batch content control is becoming a standard expectation in the category. Correspondence between the certificate of analysis and the material requires separate confirmation. Documentation that no undeclared substance is present is requested in the product information file. Content enquiries from consumers are expected to be answered with prepared documentation.
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Data
Share of sales lost by the cosmetics and personal care sector in the EU because of counterfeits
Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015Estimated annual revenue lost by legitimate manufacturers in the EU, according to the same study
Source: EUIPO, The economic cost of IPR infringement in the cosmetics and personal care sector, 2015Estimated share of counterfeit and pirated goods in EU imports in 2021
Source: OECD and EUIPO, Mapping Global Trade in Fakes 2025, 2025Risks
Parents assess the content declaration in detail; hesitation directly affects the purchase decision.
The acceptable deviation range in this category is markedly narrower than in other groups.
Per-batch control is expected rather than sampling, which requires the cost of control to be low.
Regulation
Requires a responsible person established in the EU for every cosmetic product placed on the EU market, electronic notification before the product is placed on the market, and a batch number or a reference identifying the product on the label. Having batch information on the product forms the basis of traceability in recalls and complaint investigations.
In Türkiye, cosmetic products must be notified to the Ministry of Health before they are placed on the market for the first time; the responsible person files the notification with TİTCK through the Product Tracking System (ÜTS), together with the product's original label. This record is the primary source consulted when identifying which responsible person a product on the market belongs to.
This section is for information only; official sources prevail for current obligations.
FAQ
Rapid on-site screening makes control on a per-batch basis scalable. Where a substance not listed on the label is detected, notification is issued before the product is shipped.
Yes. Conformity of received raw material with its certificate of analysis is confirmed before it enters production.
Other industries
SkincareActive ingredient confirmation, content declaration verification and batch consistency for skincare products.
HaircareBatch consistency, rapid on-site screening and cross-facility profile alignment for haircare products.
MakeupAuthenticity confirmation, colourant control and prohibited substance screening for makeup products.Meeting request
The first meeting reviews your product, sales channels and the risks you face, and recommends a suitable method.
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